Gallo al Compasso is a project belonging to the Lexicon Symbolorum universe and focuses on dissemination and information related to the themes of Freemasonry and anti-Freemasonry.
The goal of this branding project was to build a visual identity that could convey both an esoteric and mysterious connotation, as well as a scholarly and encyclopedic approach to the subjects addressed. It was also essential to maintain a stylistic connection with the parent project, Lexicon Symbolorum.
The dominant use of blue throughout the brand identity refers to Blue Freemasonry, namely the first three fundamental degrees of Masonic initiation: Apprentice, Fellow Craft, and Master Mason.
The logo concept develops around the Masonic symbols of the rooster and the compass: the rooster represents the principle, the first step of the Apprentice toward the dawn of knowledge; the compass represents the culmination, the final stage of the initiatory path, in which the Freemason reaches the degree of Master Mason.
The logo concept develops around the Masonic symbols of the rooster and the compass: the rooster represents the principle, the first step of the Apprentice toward the dawn of knowledge; the compass represents the culmination, the final stage of the initiatory path, in which the Freemason reaches the degree of Master Mason.
The union of these elements, enclosed within an oval shape, forms an emblem — a seal of guarantee and authenticity — a luminous point of reference for initiation into the knowledge that is shared and narrated through the project.
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