Italian tattoo artist Arianna Seth commissioned me to design her personal branding. The goal was to create an identity that communicates core values such as balance, energy, strength, and transformation: an initiatory brand that guides the audience through the esoteric knowledge of symbols, art, and culture.
For the concept development, I drew inspiration both from the existing name Arianna Seth and from symbols deeply meaningful to the client, later weaving in metaphorical meanings in harmony with the brand's philosophy. We find references to the mythological figure of Arianna (Ariadne, the ultimate guide), the mysterious Egyptian deity Seth (the emblem of chaos), the Masonic all-seeing eye (the opening to knowledge), and an esoteric serpent (the journey of transformation). Intertwined, these concepts give rise to a refined, calligraphic, and initiatory visual seal that encapsulates profound themes of transformation, balance, and knowledge.
